It's about making sure you have the right information
So that you feel empowered to make the best marketing decision

• Usage and Demographics
• E-commerce
• Online Marketing
• Multi-Channel Marketing / Commerce
• Site Performance and User Technology
• Mobile - UK Market
• Interactive TV - UK Market

The Online Lead Generation Report 2008, produced in association with lead generation specialist Clash-Media, is based on a survey of 600 digital marketers carried out in May 2008.

The 44-page report follows a similar, survey-based study carried out in 2007, enabling useful year-on-year comparisons about the role of online lead generation in the marketplace.

The Online Measurement and Strategy Report 2008, produced in association with analytics consultancy Lynchpin, contains fascinating and previously unavailable information about the web analytics marketplace.

The 44-page report is based on an online survey of more than 700 respondents carried out in March and April 2008. Those taking part in the survey included company (client-side), agency and vendor respondents.

The UK Search Engine Marketing Report 2008, carried out in association with search agency Guava, contains a comprehensive analysis of the UK Search environment.

The 55-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 1,000 respondents in February and March 2008.

The second annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.

The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted and issues affecting the industry such as deliverability.

The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007.

This research examines the current and potential role of vertical search, with a focus on industry-specific search engines and B2B websites.

The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents.

This 57-page document also contains expert analysis and comment from various digital marketing and web analytics experts, including Jim Sterne, Avinash Kaushik and Dave Chaffey.

This report, sponsored by buy.at, is based on an online survey carried out in August and September 2007. More than 200 UK merchants took part, making this the most comprehensive study of its kind.

The Affiliate Marketing Agencies Report 2007 is a sister publication due in October 2007.

This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice.

The Customer Experience Benchmarks covered in this report include:

• Travel Agent Customer Experience
• Airline Customer Experience
• Car Rental Customer Experience
• Hotel Aggregators Customer Experience

This report, sponsored by Bazaarvoice, is based on an online survey of more than 800 respondents carried out in June and July 2007.

The report is recommended reading for marketers in companies which are selling online, whether retail, financial services, travel, publishing or another sector.

This 64-page report, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.

The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered.

The UK Search Engine Marketing Report 2007, carried out in association with search agency Neutralize (*\*), contains a comprehensive analysis of the UK Search environment.

The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007.

This 50-page UK Affiliate Census Report, free to registered users, contains invaluable information for anyone connected with affiliate marketing, including affiliates themselves, networks, merchants and agencies.

The document contains sections on the following topics:

• Affiliate Profile (Who affiliates are)
• Affiliate Lifestyle
• Affiliate Business
• Affiliate Networks
• Merchants and Sectors
• Opinions and Trends

This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience.

The findings are divided into the following sections:

• Measuring Customer Experience
• Customer Engagement
• Segmentation and Personalisation
• Barriers to Customer Experience and Technology Investment

• Average daily charge out rates for different roles
• Variance by location and company size
• Changes and trends in charging
• Size of market
• Use of freelancers

This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).

Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses.

Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to do an effective job.

At more than 350 pages in length we believe this one of the most comprehensive reports of its kind available, and should provide you with a steer on all the key aspects of website design.

Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.

Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketing teams, agencies, paid search consultants and strategists.

• 208 pages or recommendations which will help you review the effectiveness of your SEO
• Details on how 70 different positive ranking factors can help you improve your position in the natural listings
• 50 practical tips to improve SEO results
• 50 key recommendations on how you can manage SEO more effectively
• Success factors which can be applied for both enterprise SEO and smaller businesses
• Guidelines on ethical SEO to minimise your risks on SEO

• Common issues and challenges faced by online marketing managers
• Different strategies and best practice approaches to meet these challenges
• Practical solutions to these challenges
• A typical stage model of development in E-commerce capability
• Statistics on online marketing spend, e-commerce team structures, insourcing vs. outsourcing

Our Web Project Management guide is a great tool for learning the best practices behind successful web projects.

We surveyed over 600 web project managers to glean their best practice advice for managing web projects.

Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards.

• Generating Leads
• Winning the Pitch
• Industry Comment

This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice.

Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs.

This pioneering study on the user experience of retail sites is invaluable for any company processing sales online. It will demonstrate beyond doubt that improvements to Search, Promotion and Support will lead to increased sales and happier users. Find out how!